About Us
California Wine Month
Our highly anticipated California Wine Month will return this summer for its sixth edition, with numerous highlights to look forward to. Once again, the California Wine Institute (CWI) is partnering with key industry leaders in Hong Kong, including media, retailers, restaurants, importers, and more, to celebrate California’s ‘Golden State of Mind’ with wine lovers and enthusiasts.
All editions of California Wine Month are exemplar of the Golden State of Mind and the Wine Institute’s four brand pillars; boldness, innovation, optimism, and sustainability.
This year’s California Wine Month will highlight one of the brand pillars - Sustainability. Over 60 participating partners will be hosting more than 130 events and promotions to shine a spotlight on Sustainability and to support our mission to promote awareness of the Golden State wine community’s commitment and efforts to sustainable viticulture and winemaking through Environmentally sound, socially Equitable and Economically viable practices - the three ‘Es’ of Sustainability.
For more information on California’s sustainable winegrowing, please visit: https://discovercaliforniawines.com/sustainability/
California Wine Institute
Wine Institute’s California Wine Export Program is a public-private partnership supported by winery contributions and the U.S. Department of Agriculture. It supports more than 185 California wineries exporting to 142 countries and highlights California as an aspirational location and environmental leader with beautiful landscapes, an iconic lifestyle and great wine and food. Representatives help develop export markets, covering 27 countries and provide support to California wineries. California is the fourth-largest wine producing region in the world and produces more than 81% of total U.S. wine production and 95% of U.S. wine exports. Established in 1934, Wine Institute is a public policy advocacy group representing more than 1,000 California wineries and affiliated business members. To learn more about California wine, visit www.DiscoverCaliforniaWines.com
